When you want to have your own site for your business, a quick way to make money would be to buy an expired domain instead of registering for a new domain name. The advantage of an expired domain is that it already has everything you need for a good website from backlinks to SEO features such as a high page rank, trust flow etc.
The downside to this is that there are also expired domains which will prove to be useless or even unsafe for use. Read on to find out how you can safeguard yourself from fake ones and save your money.
When you search expired domains, it is very easy to get carried away with just SEO metrics such as domain authority, page rank, page authority and trust flows. What is more important for the safety of your domain is its relevance to your line of business. If you are going to use a domain name the niche of which is not related to yours, it can even cause spam alert to Google.
So, if your domain is about pet food, don’t buy one that is a tech site just because it has a higher ranking of the SEO metrics.
Just as how the beneficial aspects of an expired domain are carried over their undesirable characteristics may also be transferred if you don’t pay careful attention.
Some expired domains can have Google penalties on them and when you buy them these penalties will automatically apply to your site as well. You definitely don’t want to lose money when you’re aiming at generating more income.
Even though an expired domain seems to have the right words matching your domain, it could be too long to have an effect with Google. In fact, Google may lower the value of your domain in such cases. An ideal length for the domain would be about 12 characters.
Top level domains (TLDs)
As a general rule of the thumb, it is safe to use expired domains that are only top level domains. These are the ones with extensions such as .com, .net or .org. Unless the expired domain is relevant to the service you provide or has a very high profile, there is no need to invest in one that is not a TLD.
One of the main reasons you will want an expired domain is for the traffic that it can give your site. But a domain with a very high traffic number is not essentially good because an unrealistically high traffic could be due to deliberate bot traffic inflation on sites that are nearing their expiry date.
You can check the history of an expired domain with tools that will take you back to any given date and let you see how the live website looked like. This way you can check if the domain in question was related to anything objectionable.
A great way to make sure that you search expired domains that are safe is to look at their backlink profiles. Sometimes a high number of backlinks could be due to spamming and you are better off staying away from these domains.
An easy way to steer clear of bad expired domains is to look for TBPR (Tool Bar Page Rank) of the internal pages of the site too. Sometimes a site will have a number of internal pages but only the home page would have a TBPR. This is a red flag and you should not invest in such an expired domain.
Google AdSense ban
If you are looking to make your site earn some revenue for you, you will most probably be placing ads, but some expired domains might be banned from placing Adsense ads by Google. Simply filter these domains out of your list even if they seem very good otherwise.
Another easy way to find an expired domain that is safe, is to see if it was shared across social networks related to its service. As with other metrics, you need to be wary of an exceptionally high count as it could mean that it was faked.